Email newsletter for carolinaledger.com
After taking a bit of a sabbatical (hi, friends, how’ve you been?) I thought we’d talk about something basic today–giving your web-based marketing materials a last look before hitting send.
My process may sound simple and obvious, but I run across so many mistakes that should have been easily caught–especially if the publisher has a good editor. So it’s important to have a process for catching simple mistakes.
Continue reading “3 things I always do before hitting “send””
When you’re a libertarian-leaning journalist and you read “used to not be able to” in a news story about government-backed retail plans–
I avoid most awareness campaigns because they are by nature fad-like, and frequently fail to lead to substantive change. But I think most people in my circles aren’t aware of what Lyme Disease looks like.
May is Lyme Disease awareness month, its campaign marked with the social media hashtag, #takeabiteoutoflyme. Participants bite into a lime and share the photo and hashtag on social media.
May also roughly marks the season when suddenly, six years ago, I found myself too weak to ascend a flight of steps. Otherwise reasonably fit, I knew something was terribly wrong. What followed was an odyssey to discover the source of the problem.
Continue reading “An awareness campaign worth biting for”
A Portland, Maine dairy company will have to shell out $10 million because of an overtime pay statute and a comma, a court has ruled.
The ruling, according to a March report by The New York Times, is resulting from ambiguity caused by the Oxford comma–or in this case, a lack thereof.
And all the Oxford comma zealots chimed into the discussion with a collective “I told you so.”
Continue reading “Comma drama”
I usually avoid change, but it was time for one.
Tahoma has served The Carolina Ledger newsletter well since I started it, but this week I finally ditched it, opting instead for Helvetica for headlines.
Continue reading “This typeface had to go, and the classic that replaced it”
She asked my name. Hers is Anna, or some English equivalent that sounds like Anna. She wore mismatched socks–one, orange and black with candy corn, the other, pink and black with lips. I told her the word for pink and pointed at her sock.
She showed me how she could count to 10 by taking fingers away.
I never found out why Anna, her little brother, and her parents, who were with her, came to South Carolina from Sudan. But people rarely leave their homes because things are good there. Continue reading “A root canal, a compliment and a human moment with Sudanese immigrants”
I love a good pun. Good, bad or ugly, none is master of the pun more than the animated franchise, Bob’s Burgers.
It’s a lovable show about a burger joint owner and his family, which is constantly (lovingly?) sabotaging his business.
Continue reading “A few of my favorite puns from Bob’s Burgers”
When I think of what makes for good copy, I think of things that make me laugh or think. Good copy is memorable, concise and consistent. I have a soft spot for copy that is funny and whimsical.
Here are three goods and services companies that get copy right–
Continue reading “Best of good copy”
I use Tahoma for my headings.
The email newsletter service, MailChimp has expanded design options to include several web fonts.
This is great news for writers who lack general coding expertise, but are skilled in other areas of design. (Ahem. That’d be me.)
I’m thrilled about the new options for my Carolina Ledger newsletter, where I currently use Tahoma for headings. It’s a good standby, although not favored by some designers. I chose it from MailChimp’s limited options because it’s easily recognizable, easy to read and lacks frills.
Continue reading “Mailchimp expands typeface choices”