The relationship between a reader and a writer is like any other—it depends on vulnerability.
I’ve created over the years a variety of writing from promotional pieces to news stories. And I’ve succeeded most as a writer when I’ve exposed something that makes me feel uncomfortable. Even promotional writing requires vulnerability in its call to action—it may cause the writer discomfort asking the reader for monetary or physical support.
Ernest Hemingway put it this way—“Write hard and clear about what hurts.”
I like what Natalie Goldberg has to say about writing. “Write about what disturbs you, what you have not been willing to speak about. Be willing to be split open.”
So write down your secrets. Strip from your message the rhetorical devices that are hiding what you need to say. Be naked on the page. Then will people want to read.