Every communication you push out the door builds credibility or erodes it. Hey, nobody’s perfect. But your readers deserve the best you can give. Plus, you want them to come back to you for advice or business services.
Keep these four tips in mind when blogging or business writing–
When in doubt, consult your dictionary. You know you don’t know how to spell some of those words you want to use for that blog post. No problem! You’ll consult your dictionary and be fine.
You know how to spell many of these other words, though. Or, um, at least you think you know how they’re spelled. It’s worth taking the extra time to check your work.
Remember, while not ideal, an occasional typo says you’re human. Two typos in the same piece raise an eyebrow. Three or more mistakes say you’re careless at best, ignorant at the worst.
Read your work aloud. This helps you check for clarity. It will only take a few extra minutes per page and it’s worth your time. You can often hear the verbal speed bumps better than you can see them. I’ve found reading aloud helps me catch words like “it’s” when I meant to use “its.”
Remember, a confused reader doesn’t understand your message and eventually stops reading. Clarity is key.
Check your design. Especially if you are in the field of design! Check your typefaces and color patterns for consistency. Like we do with people, we often make decisions about written communication based on its appearance before we read a word.
Be honest. Completely honest. No, you don’t need to disclose what you had for breakfast this morning. But tell readers the truth. I was reading the “about” section of a book jacket recently and I noticed a half-truth about the author. This is a quick way to lose trust. And business.
What ideas do you have for nurturing credibility?