Three tips for the typography novice’s next project

Typeface is a language all its own.

More than mere decoration, typefaces—or font families—should support your message. Select your typefaces as carefully as you select your words.

Choosing design elements can seem challenging if you aren’t a graphic designer.

But you don’t have to be a design guru to use the checklist below. Consider these three points before tackling your next print or web project—

-Eyeing a beautiful typeface for your next project? Do a little research before adding it to your work.

Before printing and mailing 150 copies of your newsletter to clients, do a little research on the typeface you’ve chosen.

Many design experts offer a reference for font families. But type is so varied, you might need to do a quick search for the one you’ve chosen.

Check for—

-anachronisms

-the design intent of the typeface

cautionary tales against certain fonts

-You don’t have to go it alone. Do a quick study of those who have gone before you. Corporations work with the pros for their design work—and for good reason. But if that isn’t an option, see how others are using your chosen typeface.

Consider function.

Before choosing a typeface, ask yourself what you need it to do. Consider the adage, form follows function.

Do you need your font to make a statement? Or are you looking for something that will make the reading experience easier?

I’ve chosen the typeface, Georgia from a limited type palette for my Mailchimp-hosted newsletter for that very reason.

The New York Times recently switched from Times New Roman to Georgia to ease reading.

Here are a few references to add to your toolkit for the next project–

-A typography crash course, before you begin.

Identify that font.

36 free web fonts.

25 fonts to last your whole design career.

 

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