How to put color to work for your marketing

Color wheel--public domain

Color wheel–public domain

When I’ve written for clients in the past, I’ve focused my communications skills on the writing portion of mailers, newsletters and other written communications. My strengths involve organizing information and writing clearly. But did you know communicating with design elements is just as important as the words used?

The starting point for your message is what your audience sees, not what they read. If you use visual elements that are distracting, a reader may miss your message altogether.

Continue reading “How to put color to work for your marketing”