3 things I always do before hitting “send”

Email newsletter for carolinaledger.com

 

After taking a bit of a sabbatical (hi, friends, how’ve you been?) I thought we’d talk about something basic today–giving your web-based marketing materials a last look before hitting send.

My process may sound simple and obvious, but I run across so many mistakes that should have been easily caught–especially if the publisher has a good editor. So it’s important to have a process for catching simple mistakes.

Continue reading “3 things I always do before hitting “send””

Advertisements

Misspelling, a love story

Good thing someone is inforcing that no parking rule. Photo by Matt Foster-- http://bit.ly/1Ntt8Xt.

Good thing someone is inforcing that no parking rule. Photo by Matt Foster– http://bit.ly/1Ntt8Xt.

I’m not a perfect speller. I consult my dictionary often. But I have a confession–and a bit of a mean streak. I feel a shudder of joy when I catch a spelling error in print.

And if the mistake is in a published book, even better! A classic? Oh boy!

It’s like my sweetheart whispered a secret in my ear that only I get to know. The author missed it. And the editor (or proofreader) missed it. But I was just sharp enough to catch it.

Continue reading “Misspelling, a love story”