3 things I always do before hitting “send”

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After taking a bit of a sabbatical (hi, friends, how’ve you been?) I thought we’d talk about something basic today–giving your web-based marketing materials a last look before hitting send.

My process may sound simple and obvious, but I run across so many mistakes that should have been easily caught–especially if the publisher has a good editor. So it’s important to have a process for catching simple mistakes.

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